Ī good user experience is much more than quick loading times – although it is the foundation. This ends up improving a page’s Cumulative Layout Shift score.
#Html optimizer for mobile code#
In addition, something which we’ve done time and again is spend time stripping out unnecessarily complex code and long JavaScript tasks while at the same time optimizing images and adding lazy loading. It can be quite expensive (depending on budget sizes) but does bring broader benefits like increased security and reliability. This goes some way to achieving some of the advantages of having Google cache your AMP pages while at the same time it gives you more control. Using a content delivery network (CDN) and a full-site caching is going to ensure that pages load quickly for your visitors by making use of multiple data centers across the globe. When it comes to optimizing Core Web Vitals, one of the core requirements is to ensure a page loads quickly. Firstly, establish real-user monitoring so that you can check your Core Web Vitals in real time and investigate where any issues lie and quickly take action. One way to make sure that a webpage continues to perform strongly when it comes to search rankings and UX is to comply with Core Web Vitals metrics, which pretty much replaced AMP as a determining factor for Google’s Top Stories. Having said that, publishers have been moving away – or considering moving away – from AMP, so how can they maintain its advantages while being unshackled from some of the restrictions? This means that they can provide better user experiences with a strong search ranking impact.
What’s more, AMPs are up to 5 times more likely to align with Google’s Core Web Vitals, when compared with standard mobile pages. It still remains a simple way to create fast-loading and user-friendly mobile pages. The question has become even more amplified due to other technologies that have come along and increased flexibility when it comes to customization and monetization capabilities.īut AMP gets a bad rap at times. This triggered the simple question: AMPs, what are they good for?
Today, AMP is no longer a necessity for a page’s inclusion on Google News as well as Top Stories. Since the launch of Accelerated Mobile Pages (AMP) back in 2016, the open-source HTML framework that was developed by Google to optimize mobile web browsing and help pages load faster, technology has moved a very long way in such a short space of time.